AI Insights · Timothy · July 2023
Top 5 Wellness Apps on iOS in the US: Q2 2023 Performance
Discover the performance of the top 5 wellness apps on iOS in the US during Q2 2023, with insights into their downloads, revenue, and active user trends.
In the second quarter of 2023, the top 5 wellness apps on iOS in the United States showcased varying trends in downloads, revenue, and active users. Here’s a closer look at their performance:
Calm saw a downward trend in weekly revenue, starting at approximately $1.0M at the end of March and ending at around $703K by the end of June. Weekly downloads also decreased from about 103K to 47.9K over the same period. Active users fluctuated, peaking at 1.1M in late May before falling to 986K in the last week of June.
Headspace: Sleep & Meditation experienced a slight decline in weekly revenue, beginning at $433K and closing the quarter at $371K. Weekly downloads showed a similar pattern, dropping from 25.1K to 14.9K. Active users peaked at 460K in mid-April but settled at 375K by the end of June.
Breeze: Mental Health maintained relatively stable weekly revenue, averaging around $200K throughout the quarter. Downloads saw a peak of 62.9K in mid-May before declining to 38.9K by the end of June. Active users reached a high of 201K in late May but decreased to 158K by the end of June.
ShutEye®: Sleep Tracker, Sound showed a decline in weekly revenue from $240K to $188K. Downloads fluctuated, peaking at 89.1K in early May and ending at 88.9K in late June. Active users grew from 143K to 141K over the quarter.
BetterSleep: Relax and Sleep exhibited a slight decrease in weekly revenue, starting at $195K and ending at $151K. Downloads peaked at 86.2K in early June, closing the quarter at 60.8K. Active users increased from 352K to 369K over the same period.
These insights were provided by Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.
